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 I like Seth Godin. I subscribe to his blog and just today received his posting called The Paralysis of Unlimited Opportunity. It made me think about all the distraction we face in our work lives and wonder how many of us are compromising productivity due to a lack of focus. How many of us possess the drive, ambition, know-how and desire to succeed but are distracted by a million little nothings in our day? You know what I mean; web-sites, phone calls, text messages, family, and life in general. It is easy to get pulled in a million directions. How many of us spend too much time sifting through email that adds no value to our lives? Are you spending more time waiting for opportunities than creating them? Are you flogging dead horses even though you know you are not Jesus Christ and cannot give life to the dead? Is this the paralysis of unlimited opportunity or just the paralysis of having a distracted and undisciplined nature? Maybe you are just spending too much time tuning into the white noise of being busy doing nothing.

Here are some tips to help you get around this:

1. Know what you are working toward. Have a very clear purpose, write it down and decide what exactly you need to do to achieve this. Failure to do this will result in your swirling in a sea of white noise for eternity.

2. Turn off the white noise at the end of every day and make a list of priorities for the following day. Your day isn’t done until you’ve accomplished them and written out new ones for the next day.

3. Find someone to hold you accountable. Having a friend at work or even outside of work who can participate in this with you is very effective. Your friend should also be setting goals and reporting to you. You can’t meet every week and have none of your goals achieved; it’s way too embarrassing! Mutual accountability is great for helping you move things along.

4. Read books that motivate you. Filling your head with fluff will result in your being less productive. A commitment to reading or listening to books that inspire you to achieve more, develop important skills and increase your expertise will allow you to become much more productive.

5. Hire a coach. I do provide private leadership coaching to my clients, and it is not terribly expensive. There are many ways to access coaching with the technology that exists today. If all of the above isn’t helping you, consider hiring someone who specializes in working with others to enhance performance.

Taking action to  overcome your white noise will be the difference that gives you an edge and will allow you to be all that you can be. Do something. As Seth Godin says in his blog post, just don’t do nothing.

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